One of the things I love about the Internet is how generous so many people are and how they go out of their way to make great information available to all. For Instance, did you know that you can purchase Bruce Judson’s wonderful book, “Go It Alone!: The Secret to Building a Successful Business on Your Own” over at Amazon.com for less than $14.00 or you can read it for free online here.
Bruce Judson is a successful “Go-It-Alone” solo entrepreneur. If you want to know more about Bruce Judson you can read a profile from the Wall Street Journal here or listen to an interview from NPR here. In the book Besides being very inspirational, Judson shows how to build a solo business based on strengths. He also offers a set of principles and a useful checklist to determine if a business concept is viable. Here’s a peek at the book’s Table of Contents:
Introduction: Conventional Wisdom Is Just Plain Wrong
1. Overview: The New Go-It-Alone Business
2. Principles for Success
3. The Great Shift in What’s Possible
4. Do What You Do Best
5. How to Create Your Business System
6. The Myths About Start-ups
7. Why You Don’t Want to Be a Free Agent or a Franchisee
8. Managing Extreme Outsourcing
9. Lessons from Some Inventive Companies
10. Evaluating Your Proposed Business
11. When to Quit Your Day Job
12. The Race to Liquidity: Why Venture Capital Is Not for You
13. Mistakes Happen-Learn from Them
14. Suddenly, Just Me
Conclusion: Fear Is The Enemy
hth ~megan
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